To be able to handle objections better.
I have a few articles on this site about how to handle objections, I'll put the links to them below.
I also have a book on how to handle objections.
One point though, I hope you understand that the better you handle the earlier part of a sales meeting the less you'll get objections.
For example, what objections come up for you most of the time ? Have you listed them ? Take a look at that list of objections. What's common in them ? What about those objections can you cover earlier in the sales process ?
Are you focusing on what's important to your prospect ? Are you speaking their language ?
If you need specific help on any of these I am available for sales coaching.
Below are the links to the sales objections articles.
Hope this helps, Greg
Answering Sales Objections
Sleight of Mouth
Return to Like to Know - free book.