Sales Closing Techniques

by Mr Akram Hoosen

closing techniques



Answer
Hi Akram,
I'm not big on closing techniques.

I think it's more about establishing trust in the beginning and building a relationship with the customer. It's also about learning what they want and how they communicate, then presenting your product in a way that makes the value obvious to THEM.

At that point people often just buy.

If they hesitate or its quiet for too long you can just plain and simple ask for the order OR ask "where do we go to from here", "what's the next step".

Sometimes you can use a small point close like "what colour (or some other option) do you prefer".

The other thing that I attended to in closing was whether the person was more inclined to procedures or wanted to keep their options open. With procedural people you just start them on a procedure and they feel compelled to complete whereas you need to speak in terms of values and how it opens up new options for the options oriented thinkers.

Hope this helps, Greg

To find out how to identify procedures v options tendencies you could look at responsive customers

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Mar 19, 2020
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by: Greg

Hi Dave,

as I wrote above ...

some people are "more inclined to procedures while others want to keep their options open. With procedural people, you just start them on a procedure and they feel compelled to complete whereas you need to speak in terms of values and how it opens up new options for the options oriented thinkers."

You say you "have done my commitment questions and my pre-close."
I'm not exactly sure what that means.
Can I suggest you try the following?

Make your best guess as to whether the person in front of you favours procedures. (For the question to know without a doubt refer to my book HERE.
Do they use a day planner?
Do they seem ultra organised?
Does their desk have everything in neat piles? Or is it absolutely devoid of stuff?
If they are procedural start them on a multi-step process.
You'll first need to work out the process clients go through to buy your product/service. During the call, I'd imagine you'll take them through a few steps.
As you close tell them
"we have done steps 1, 2 ..." ... "Do you want to proceed?" Then wait a while.

Alternatively, if you perceive they do not run on procedures as you close you need to be talking about the value your product/service offers (hopefully you know what they value from the conversation you have just had with them).
Then as you close (repeating the values) you may need to say something like ...
"if you really want to keep your options open this seems like a good way to proceed, what do you think?"

Mar 19, 2020
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Closing frustrations
by: Dave

I find it frustrating in the close when I cannot get the buyer to move forward. In particular, when I have done my commitment questions and my pre close.😠😠

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