No "yes...but"s

by sary farid
(cairo (egypt))

if I can't use "yes ...but" what do I use ?


Hi Sary,

instead of "yes...but" you use "The Agreement Frame".

There is more detail in my book on overcoming sales objections and I'll give a simple example to help you out.

Prospect says, "Your X is too expensive"

DO NOT say, "yes..but it's the best ..."

Say instead,
"I APPRECIATE our product is not the cheapest on the market AND I WAS WONDERING how you were deciding it was too expensive ?"

The important part is "I appreciate ....and ...I was wondering"

There are a number of different constructions of this frame mentioned in my eBook.

Hope this helps, Greg

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