After Market Sales

How to better differentiate my product from competitors



since you say "better differentiate" my mind read is that you already do some of this. That you actively look at the way your product/service features differ from your opposition and even look at the benefits those differences make for your customers.

The next level from that is to really understand what is important to your prospect during the sales conversation. Once you know what specifically is most important to them it is easy to see if your product is the best for them. Then, it becomes much easier to help them buy your offering.

For more information on how to do this take a look at my free persuasion articles. Especially, articles number 35 and 36 on "Questions, Needs & Wants"

Hope this helps, Greg

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