How Sales Coaching can improve your sales success ?

Why Sales Coaching ?
Well, when businesses or individuals think about improving sales results they usually think about sales training to either add some new persuasion techniques to the mix or hype up the sales enthusiasm.

However, in Huthwaite's ( SPIN Selling ) work with Xerox Corporation, they proved that in the absence of follow-up coaching and reinforcement, 87% of the skills changebrought about by even the best sales training is lost.

How much of the sales training that you have done do you retain and use ?

According to consulting firm McKinsey and Company, …Effective behavior change among sales people must involve ….coaches. (sales coaching)

What is coaching ?

A technical definition is:" Coaching is a collaborative, solution-focused, results oriented systematic process in which the coach facilitates the enhancement of performance, self-directed learning and personal growth of other individuals." Wow ! that's pretty heavy !

Let me make it easier to understand.

To me, sales is like a game.
You have opposition (and that's not the prospect or customer), there are some rules, there's a scoring system and "you win some and you lose some".

I provide sales coaching to people who have to sell and don't find it as easy as it can be.

I help them win the sales game of creating wealth and a fulfilling lifestyle.
Are you playing a sales game ?
Are you winning or losing?

Let me tell you a little story.

When my son was a teenager he became interested in tennis.

He had watched it on TV and thought it looked easy ?
Ooops, his first game taught him there was more to it than that.

Then, he read some books, watched some coaching videos and even attended a weekend tennis camp. He improved, but not a lot.

Finally, we organised for him to get coaching every week and spend time in a tennis practice group. It was then that his tennis improved and he started moving up the grades.

To win the sales game you need three things:

• Product knowledge
• The correct attitude (this includes your beliefs and your moods)
• The required skills

My sales coaching can only help a little with "Product Knowledge" but I can help a lot with the other two.

I can help draw your best out of you because I have been trained in coaching and with my 23 years of successful selling I can offer my experience as well. These two skill sets provide a potent toolkit for sales coaching.

If selling is a game it invites some interesting comparisions, doesn't it ?

Did you know the difference between the really great sportspeople and the good ones is only a few percent ? For example, Tiger Woods is the longest driver in professional golf but only by an average of less than a meter and think of the difference in his earnings compared to his peers. ( By the way, at one time Tiger had 3 coaches ).

Think of the difference it could make to your income if sales coaching could help you make some of those "almost-sales" a reality.
I'm reminded of the story of my 75 year old friend who had sex almost 7 times a week ! That's right ! Almost on Monday. Almost on Tuesday. Almost… well you get the idea.

Maybe it's time you had some sales coaching to help you turn some of those "almosts" into sales ?

Sure you can get some improvement by reading the articles on this site or purchasing some of the books I have for sale but just like my son did you'll make optimum progress when you work with a coach and practice the skills introduced.

As a sales coach:

• I have years of experience to draw upon
• I have a new sales paradigm focused on your prospect and based on psychological persuasion techniques
• I'm trained in cutting edge coaching skills to help you acquire these selling skills.

When we work together I can:

• Help you attain the right mindset to Win the Sales Game
• Tailor solutions to your specific problems,
• Support you with the skills you find difficult to acquire
• Introduce you to my sales paradigm
• Help you understand your prospects and how they think
• Hold you accountable so that you practice your new sales skills
• Make sure you achieve YourSalesSuccess.

Act now !

Contact me to schedule a FREE "Sales Achievement" coaching session.
What have you got to lose except maybe a few "almosts" ?

Fill in the form below to arrange a FREE "Sales Achievement" coaching session.

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