How Sales Coaching can improve your sales success ?

However, in Huthwaite's ( SPIN Selling ) work with Xerox Corporation, they proved that in the absence of follow-up coaching and reinforcement, 87% of the skills changebrought about by even the best sales training is lost.

How much of the sales training that you have done do you retain and use ?

According to consulting firm McKinsey and Company, …Effective behavior change among sales people must involve ….coaches. (sales coaching)

What is coaching ?

A technical definition is:" Coaching is a collaborative, solution-focused, results oriented systematic process in which the coach facilitates the enhancement of performance, self-directed learning and personal growth of other individuals." Wow ! that's pretty heavy !

Let me make it easier to understand.

To me, sales is like a game.
You have opposition (and that's not the prospect or customer), there are some rules, there's a scoring system and "you win some and you lose some".

I provide sales coaching to people who have to sell and don't find it as easy as it can be.

I help them win the sales game of creating wealth and a fulfilling lifestyle.
Are you playing a sales game ?
Are you winning or losing?

Let me tell you a little story.

When my son was a teenager he became interested in tennis.

He had watched it on TV and thought it looked easy ?
Ooops, his first game taught him there was more to it than that.

Then, he read some books, watched some coaching videos and even attended a weekend tennis camp. He improved, but not a lot.

Finally, we organised for him to get coaching every week and spend time in a tennis practice group. It was then that his tennis improved and he started moving up the grades.

To win the sales game you need three things:

• Product knowledge
• The correct attitude (this includes your beliefs and your moods)
• The required skills

My sales coaching can only help a little with "Product Knowledge" but I can help a lot with the other two.

I can help draw your best out of you because I have been trained in coaching and with my 23 years of successful selling I can offer my experience as well. These two skill sets provide a potent toolkit for sales coaching.

If selling is a game it invites some interesting comparisions, doesn't it ?

Did you know the difference between the really great sportspeople and the good ones is only a few percent ? For example, Tiger Woods is the longest driver in professional golf but only by an average of less than a meter and think of the difference in his earnings compared to his peers. ( By the way, at one time Tiger had 3 coaches ).

Think of the difference it could make to your income if sales coaching could help you make some of those "almost-sales" a reality.
I'm reminded of the story of my 75 year old friend who had sex almost 7 times a week ! That's right ! Almost on Monday. Almost on Tuesday. Almost… well you get the idea.

Maybe it's time you had some sales coaching to help you turn some of those "almosts" into sales ?

Sure you can get some improvement by reading the articles on this site or purchasing some of the books I have for sale but just like my son did you'll make optimum progress when you work with a coach and practice the skills introduced.

As a sales coach:

• I have years of experience to draw upon
• I have a new sales paradigm focused on your prospect and based on psychological persuasion techniques
• I'm trained in cutting edge coaching skills to help you acquire these selling skills.

When we work together I can:

• Help you attain the right mindset to Win the Sales Game
• Tailor solutions to your specific problems,
• Support you with the skills you find difficult to acquire
• Introduce you to my sales paradigm
• Help you understand your prospects and how they think
• Hold you accountable so that you practice your new sales skills
• Make sure you achieve YourSalesSuccess.

Here is an interesting article about how to select a sales coach.

• Need Sales Coaching? Top 10 Questions You Should Ask Before Hiring ... - Are You Looking To Hire A Sales Coach To Improve Your Career, Leadership, Life, Business and Sales Results? Learn What To Look For When Hiring A Sales Coach.

Act now !

Contact me to schedule a FREE "Sales Achievement" coaching session.
What have you got to lose except maybe a few "almosts" ?

Fill in the form below to arrange a FREE "Sales Achievement" coaching session.