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No "yes...but"s
by sary farid
(cairo (egypt))
if I can't use "yes ...but" what do I use ?
Comment
Hi Sary,
instead of "yes...but" you use "The Agreement Frame".
There is more detail in my book on overcoming sales objections and I'll give a simple example to help you out.
Prospect says, "Your X is too expensive"
DO NOT say, "yes..but it's the best ..."
Say instead, "I APPRECIATE our product is not the cheapest on the market AND I WAS WONDERING how you were deciding it was too expensive ?"
The important part is "I appreciate ....and ...I was wondering"
There are a number of different constructions of this frame mentioned in my eBook.
Hope this helps, Greg
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