YourSalesSuccess e-Zine # 052 – Just Five Minutes Longer - a monthly newsletter series on sales.
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Many of life's failures are people who did not realize how close they were to success when they gave up.
Thomas Alva Edison
I was emailed this article recently and thought it well worth reprinting here.
For those of you that are struggling with sales I think the idea expressed in the article
"The story has been told and retold countless times
about the battle of Waterloo. Poems have been written
and songs have been composed detailing every
conceivable aspect about it. The English tell it one
way and the French share it from a slightly different
point of view.
History and legend has it that after Napoleon
Bonaparte's army was defeated and the Duke of
Wellington prevailed over the French, Napoleon was
taken away and imprisoned. One day a group of newspaper reporters came to visit.
They had obtained permission to hold an interview with the famous French general,
Even though Napoleon was in prison, he carried himself
with dignity and looked with piercing eyes at the group
of reporters gathered there before him. Questions were
asked and answers given. The reporters wrote every word
down. This would, indeed, be good reading. They would
boast to their children and grandchildren how they
stood before the great general on that long ago day.
Suddenly, from the back of the room, a voice, somewhat
more gentle than the others was heard above the din.
"Mon general," the reporter said, "Tell me why the
English won at Waterloo. Did they have a superior
"No!" replied Napoleon.
"Well, did they have better weapons?" asked another
"No!" was the answer again.
Then the first reporter asked, "Why then, Mr. General,
did the English win?"
Napoleon's eyes slowly swept across the room. The
silence was so deep that it was almost deafening. You
could have heard the proverbial pin drop. Then he
replied, "The English fought five minutes longer." From
the mouth of the great general himself came the answer,
"The English fought five minutes longer". Many times,
five minutes longer is all that it takes. Times have
changed from the days of the Emperor Napoleon. But many
things still remain the same.
Sometimes victory is just a few minutes away. Yes, I
know, we all go through terrible times. In today's
world many of us are faced with crisis after crisis.
For most, there is never enough money, no jobs, poor relationships, ill health and the
list could go on and on. Of course, there are good times, too, but the hard times
usually block our vision of the good times.
When things get really bad, we turn this way and that
looking for some help or at least some hope to keep on
keeping on. Anything will do--a kind word from a
friend, a paragraph from a good book, a stray piece of
music from the radio, even a Hollywood movie.
Some people will be there for you, others will turn and
run from you, fearing for their own well-being. Still
others may throw you some crumbs of money, or food and
hope you won't ask for more. Be grateful. They do as
they see fit to do at the moment. Your job is to just
keep on keeping on.
When you are down in the arena and the dust is in your
mouth and you can hear the screaming of the crowd,
remember, "The English fought five minutes longer."
Sometimes it's so bad that one day at a time is too
long. So go one hour at a time. And if that's too long,
then how about five minutes at a time?
Success is sometimes just yards or minutes away. There
are times when the last few yards may seem like miles
and the last few minutes may appear to be hours. But if
you keep on keeping on, if you do not let hope die, if
you have faith in the goodness of the universe and the
Force that created us, you will win in the end.
Why did Napoleon lose to the English at the Battle of
Waterloo? The English simply fought five minutes
Written by John Harricharan and reprinted with permission.
Below is a link to John's website.
Here's to YourSalesSuccess.
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My name is Greg Woodley. I have been a successful salesman for
23 years and would like to help other people achieve a successful
After retiring from full time work I decided to devote my
time to helping other sales people achieve their desires.
So, I have been studying coaching and training techniques to ensure I can help you
If you want to discuss a coaching relationship please contact me via the
following link and we can arrange a
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