Selling Cars

by Matt
(Des Moines)

closing a sale, presentation, and sell cars

Answer
OK. I could tell you my thoughts.

It's about helping the customer, being curious, knowing your product, being courteous and not "shooting yourself in the foot".

How can you shoot yourself in the foot:
lying
not being totally fixed on your prospect
using the WRONG language
treating prospects as though they are stupid

Suggest you look at my free persuasion articles especially those on Criteria, Needs and Wants and any to do with Language.

Now here's the REAL advice. Joe Girard was the greatest car sales person of all time. He must have done something right. Get a hold of his books and tapes and pay attention.

Hope this helps, Greg

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