Sales and Values
Value Elicitation!!! (meta tracking as well but understanding the values has to be the biggest!!
Not sure there is a question here?
Values and sales go hand in hand. A biggy. Your offer needs to offer value to your prospect. That value will be determined by what they value, i.e. their values.
So, finding out what they value and understanding how they measure/ assess that value makes selling a lot easier.
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