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Comments for
Effectively research a sales lead

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Jul 10, 2010
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I agree
by: Ben London

My sales career began pounding the pavement selling roof restorations for commission, there were no leads or background checks there.

I think that's why I'm still a little 'old fashioned' when it comes to finding leads and cold calling stores.

While I highly value what the internet offers in terms of transperancy, it doesn't have a 'pulse' like you find at store level by visiting or phoning to better prepare for a sales presentation, so for me it's a combination of research and experience.

Ben

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